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Email Campaigns

Guidance for creating effective email campaigns.

Sender, Reply-To & BCC​

In the campaign composer (and in journey email steps), the Sender section controls who the email comes from and where replies and copies go. The same controls appear in both places.

  • Sender - pick a saved sender identity from the dropdown. Sender identities are managed under Settings → Email Configuration (a display name + address on a verified sending domain).
  • Customize From - tick this to override the saved sender with a custom display name + local part on one of your verified sending domains (e.g. news@yourdomain.com). Leave it unticked to send from the selected saved sender.
  • Reply-To - choose a managed reply-to address, or "Exclude" (replies go to the From address). Reply-To addresses are limited to the workspace's managed list.
  • BCC - choose a managed BCC address. Adding a BCC doubles your billable emails. Your workspace compliance BCC (if configured) is always also applied - a per-message BCC is added on top, never replaces it.

For A/B campaigns these controls are per variant - each variant can send from its own identity (A/B test the From line). See A/B Testing. The managed Reply-To / BCC lists and the "require a BCC" toggle live under Settings → Email Configuration.

Other topics​

  • Subject lines and content
  • Personalization and templates
  • Deliverability best practices