Spam Score Checker

Before sending an email campaign, use the built-in spam score checker to analyze your email content and identify potential deliverability issues.

How to Use

1. Go to Campaigns → Create (or edit an existing email campaign)
2. Click the Check Spam Score button in the header bar
3. A panel opens showing your spam score and detailed analysis
4. Fix any issues highlighted, then click Re-check to verify

Spam Score Scale

Score	Rating	Meaning
0–2	Excellent (green)	Your email looks clean and professional
2–4	Good (blue)	Minor issues, but should deliver well
4–6	Warning (orange)	Several issues detected - fix before sending
6–10	Danger (red)	High spam risk - likely to be filtered

What Gets Checked

Subject Line

Check	What It Looks For	Impact
Empty Subject	No subject line at all	+3 points
ALL CAPS Words	Words in all capital letters (e.g., "FREE OFFER")	+1 per word (max +3)
Spam Trigger Words	Words like "free", "buy now", "act now", "limited time", "guaranteed", "winner", "urgent", "click here"	+1 per word (max +5)
Exclamation Marks	Excessive use of "!" in the subject	+1 per extra mark

Email Body

Check	What It Looks For	Impact
Image-to-Text Ratio	Too many images with too little text	+2 (poor ratio) or +5 (all images)
Spam Words in Body	Same trigger words as subject line check	+0.5 per word (max +3)
Too Many Links	More than 10 unique links in the email	+2 points
Missing Unsubscribe	No unsubscribe or opt-out link found	+3 points
Excessive Formatting	Overuse of red text, bold, or large fonts	+1 point
Hidden Text	White text on white background or font-size:0	+5 points

Tips for a Good Spam Score

1. Write natural subject lines - avoid ALL CAPS and excessive punctuation
2. Balance images and text - don't send image-only emails; include real text content
3. Limit links - keep to 5-8 links maximum
4. Always include an unsubscribe link - this is also legally required (CAN-SPAM, GDPR)
5. Avoid spam trigger words - especially in subject lines. Use "complimentary" instead of "free", "opportunity" instead of "buy now"
6. Don't hide content - never use invisible text or tiny fonts
7. Use professional formatting - avoid excessive red text or all-bold paragraphs

Limitations

• The checker analyzes content before link tracking is applied, so your tracking URLs won't affect the score
• This is a rules-based analysis, not an inbox placement test. Real deliverability also depends on your sender reputation, authentication (DKIM/SPF/DMARC), and recipient engagement
• For comprehensive deliverability monitoring, see the Deliverability Dashboard