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Campaign Analytics

Track delivery, engagement, and conversions across every campaign you send.

Metrics​

The campaign detail page surfaces real-time stats:

  • Sent / delivered - provider-confirmed delivery
  • Opened / clicked - engagement events (email + in-app)
  • Conversion rate and revenue - based on the conversion event you set in the wizard
  • Per-variant breakdown for A/B tests
  • Statistical significance badges showing whether variant differences are real or random - see Statistical Significance for the math
  • Channel-aware metrics - webhook campaigns track sent/delivered/conversions but not opens/clicks; the table shows - for metrics a channel doesn't emit

Bot exclusion​

The campaign detail page excludes bot-flagged events by default - opens and clicks fired by mailbox-provider link prefetchers (Apple Mail Privacy Protection, Gmail's image proxy, Outlook safelink scanners) and security scanners no longer inflate engagement metrics. This matches GA4 / Mixpanel / Amplitude behavior. Per-user event timelines and compliance exports still include all events. See Event Explorer → Bot exclusion for details.