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Asset Library

The Asset Library is a centralized place to manage all images, files, and media used in your campaigns, email templates, in-app templates, and WhatsApp messages.

Overview​

Instead of uploading images separately each time you create a template, you can upload them once to the Asset Library and reuse them across all your campaigns and templates.

Supported file types:

  • Images: PNG, JPEG, GIF, WebP
  • Documents: PDF
  • Fonts: WOFF, WOFF2

Maximum file size: 10 MB per file

Uploading Assets​

From the Asset Library Page​

  1. Go to Asset Library in the sidebar (under Templates)
  2. Click Upload or drag and drop files onto the upload area
  3. You can upload multiple files at once
  4. Files are uploaded directly to cloud storage for fast delivery

From the Email Editor​

  1. Open an email template in the editor
  2. Click on an image component or add a new image block
  3. When the asset manager opens, you'll see your Asset Library
  4. Select an existing image or upload a new one
  5. The image URL is automatically inserted into your template

From the In-App Editor​

The same asset picker is available when editing in-app message templates. Click on any image component to open the Asset Library picker.

Automatic image optimization​

Every image you upload is optimized for email automatically, in the background. The original file is kept untouched; the library adds an optimized copy next to it.

  • Width: at most 1200 px wide - twice the 600 px email column, so images stay sharp on high-density screens. Smaller images are never enlarged.
  • Photos are saved as JPEG at quality 85. A PNG photo without transparency becomes a JPEG too.
  • Logos, icons, text and transparent images stay PNG, compressed without any loss of quality.
  • GIFs are left exactly as uploaded, so animation keeps working.
  • WebP images are converted to JPEG or PNG for email, because some email clients (desktop Outlook) cannot show WebP. The original WebP is kept, and in-app messages use it as-is.

The image is usable straight away. Until the optimized copy is ready - usually a second or two - the original is used; after that, the email editor and the image pickers insert the optimized copy. The library shows what was saved, for example 581 KB -> 96 KB.

If an image cannot be optimized (for example, it is larger than 40 megapixels), the original is used and nothing breaks. Images already placed in your templates keep working - their URLs do not change.

Keep original​

Open an image in the library and turn on Keep original to use the uploaded file as-is - for example, a photo you already exported at exactly the size and quality you want. New insertions then use the original; images already placed in a template are not changed. Turn it off to go back to the optimized copy.

Managing Assets​

Folders​

Organize your assets into folders for easy navigation:

  • Click folders in the left sidebar to filter assets
  • Move assets between folders by editing the asset details

Use the search bar at the top to find assets by name.

Tags​

Add tags to assets for additional organization. The Tags field uses the shared tag picker - pick an existing tag or create a new one - so asset tags join the same workspace-wide pool as campaigns, templates, and content blocks, and are filterable together. Tags can be edited in the asset detail view.

Editing Asset Details​

Click on any asset to open its detail view where you can:

  • Rename the asset
  • Edit tags
  • Copy the URL for use in custom HTML or external tools
  • View metadata: file type, size, dimensions (for images), upload date
  • See the optimization (images): the saving and the Keep original switch
  • Delete the asset

Deleting Assets​

  1. Click on an asset to open its details
  2. Click the Delete button
  3. Confirm the deletion

Note: Deleting an asset removes it from cloud storage permanently. If the asset is currently used in a template or campaign, the image will no longer display.

Using Assets in Templates​

Email Templates​

When editing an email template with the drag-and-drop editor:

  1. Add an Image block to your template
  2. Click on the image to open the asset picker
  3. Browse or search for the image you need
  4. Click to select, then click Select to insert it

In-App Templates​

The same workflow applies for in-app message templates. The asset picker opens automatically when you interact with image components in the editor.

Storage​

Assets are stored in Cloudflare R2 cloud storage for fast, global delivery. When used in email templates, asset URLs are permanent and publicly accessible, ensuring images display correctly in all email clients.

Tips​

  • Use descriptive names when uploading files to make them easy to find later
  • Organize by campaign or brand using folders (e.g., /holiday-2024, /brand-assets)
  • Upload the best version you have - the library resizes and compresses images for email for you, so there is no need to shrink them first
  • Use PNG for logos and graphics with transparency, JPEG for photos