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Mixpanel

Mixpanel is a product analytics destination. Joryio forwards the events you choose - from your app, website and messaging (sends, opens, clicks and more) - into your Mixpanel project in near real time, so you can analyse them next to your product data.

The Mixpanel integration is a Data Streaming destination. The setup is the same as for every stream, so it is described once, on the Data Streaming page:

  • What you need: your Mixpanel Project Token and your project's Region (US, EU or India). No service account or API secret is needed. See Connection fields.
  • Setting it up: go to Data → Data Streaming, click Create Stream, pick Mixpanel and choose the events to send. See Creating a Stream.

What arrives in Mixpanel​

  • Each event keeps its Joryio event name and properties, and the contact's user ID is sent as Mixpanel's distinct_id.
  • Events that belong to no single contact (for example, campaign-level events) are not sent, because Mixpanel needs a user for every event.
  • Each event carries a stable ID as $insert_id, so Mixpanel removes the rare duplicate delivery itself. See Delivery guarantees and duplicates.